Licensing Industry Hall of Fame Award, June 2008, First Inductee for brand licensing
“Our award tonight is a very special recognition for someone who has had a major impact on P&G for the past 25 years.”
CAREER ACHIEVEMENT AWARD
PRESENTED BY P&G GLOBAL BUSINESS DEVELOPMENT
OCTOBER 20, 2014
CINCINNATI, OHIO
It’s not an exaggeration to say that Nancy pioneered trademark licensing in the consumer products space. Nancy created her own trademark licensing agency in 1982, and armed with vision and determination, went on to develop an “A” list of clients, from General Mills, to USA Today, to Crayola, and many more.
- Tom Cripe, Director Global Business Development
- Nancy Bailey, Chairman, Nancy Bailey & Associates
- Laura Becker, Vice President Global Business Services
Nancy got trademark licensing started here at P&G with the license of the Vicks equity to Kaz back in 1993. We began working with her and her team in earnest several years later, to scale our efforts in extending many of our brand equities under license.
Fast forward to today, we have 22 brand programs representing over $1.5 billion dollars in retail sales of products carrying P&G trademarks but being commercialized by our licensing partners.