BRAND EXTENSION
- Brand Equity Analysis
- Most “licensable” equity
- Licensing Program Strategy
- Category Development Plan
- Identify Best in Class Partners
- Product Development
- Licensee Marketing Plan
MANUFACTURER REPRESENTATON
- Acquisition of Brands
- Identify most compelling brand for your needs
- Develop Comprehensive Sales Presentation
- Contract Negotiations to minimize costs
- On-going interaction to maximize Licensee / Licensor Relationship
BRAND BUILDING INITIATIVES
- Innovation
- Distribution Channel Strategy
- Consumer Touchpoints
- Leverage Brand Equity in New Ways
GLOBAL LICENSING NETWORK
- Long term relationships with licensing experts around the world
INCREASED SALES CAPABILITIES
- Access to Senior Management in Food/Drug/Mass
- Over $2.5 Billion placed in CPG channels
- International Sales Opportunities
- Grow any brand in any market place
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